Helium 10 Vs. Jungle Scout

Today, we look at two giants in the product search arena to determine which of the two is better than the other. At the end of the day, either Helium 10 or Jungle Scout will win this battle as the best software application for ecommerce product search.

With these two applications easily regarded as e-commerce product search giants, this could easily be the biggest battle we have today, which is why we will review everything you need to know about these two applications.

Our goal is to determine whether Helium 10, the newer tool should make Jungle Scout nervous or not.

By the end of this review, you should be able to determine whether you should use Helium 10 or Jungle Scout.

Before we look at the some of the features of these tools, it’s important to note these two are also regarded as some of the best online sales tools, and they are essential for the success of all online businesses, giving small and big online businesses a great competitive edge and a boost of sales.

Remember that online sales tools are the tools that give online retailers all the data that you need to sell more products. These tools also ensure proper optimization of online stores for more sales, whether you are selling on Amazon or any other e-commerce site.

So, which of these two is the better product search tool?

Helium 10 Vs. Jungle Scout

Helium 10

Helium 10

Helium 10 is one of the leading product research tools, and it features a remarkable suite of top-rated product research tools for Amazon. Using this research tool, you will be guided through a step-by-step process of product research on Amazon.

Helium 10 gives you access to more than 450 million products, which is to say that Helium 10 comes in only second to the giant e-commerce site, Amazon. Some of the top features or tools offered by Helium 10 include:

Black Box

Black Box is one of the best and also the smartest and the most advanced product search/ filter options that allow you to look for the winning products perfect for your business’ preferences and needs.

Thanks to the Black Box, you will shave hours off your product search operation in search of the best products to sell on Amazon. How?

Black Box gives you access to Helium 10’s huge database that boasts more than 450 million products, and the best part is that you will access all that information in minutes.

In addition to the huge products database, you also get to search for the best products based on the categories, price, review ratings, as well as the monthly sales estimates.


The other impressive feature in Helium 10’s arsenal is Trendster, which is yet another super-powerful tool that will help you to determine whether the products you are interested in selling will result in a steady source of year-long sales or if you are looking at the slow-moving products; inventory, all that in seconds.

Trendster is one of the most effective tools to use when you are trying to analyze the seasonal high-demand products. You could also use it to look out for the trendiest products to sell and profit from.

On top of all that, you could also use Trendster to analyze different products easily, in the process, determining the best sales strategies to implement when dealing with seasonal products.

This tool also makes it possible for you to make even better plans for the products you choose by receiving constant insights into all your revenue fluctuations, as well as cash flow matters affecting your Amazon retail business.


This refers to one of the most powerful search tools for Reverse ASIN, and it promises to offer you a great competitive advantage against your competitors.

By running product searches using ASIN, you will be able to identify all the exact keywords that are used by your competitors, and using that data collected; you will know all about the keywords that your competitors are using and ranking for.

In addition to the information about your competitors, Cerebro will also make it possible for you to receive accurate information about the volumes and also the calculated sales’ velocity of your products and what you should do to rank on top of the search engine result pages.

The other impressive feature of Cerebro is that it gives you an IQ score for every keyword.

The IQ score refers to the internal score that is that’s designed every keyword on Amazon. This keyword score shows the ratio of the numbers between the search volumes and the competition for the keyword.

How do you translate the score? Well, if you get a high IQ score, then it means that the keyword has a good ration for high search volume and low competition. Some of the other things that you can do with Cerebro include:

  • Discovery of all the keywords that the competition is ranking for, therefore, making it easier and possible for you to optimize all your product listings in the best way possible.
  • Determination of the exact number of units needed for each keyword for ranking on page 1 of the search engine result pages.
  • Also, Cerebro makes it easy for you to uncover the highly accurate keywords for your market, whether they are sponsored or organic.

Chrome Extension

Helium 10 extensions

Regarded as Helium 10’s most important function, the Chrome extension (called Xray) is quite effective in search of top products to sell on Amazon because of the fact that this extension gives you a great bird’s eye view of the markets you are interested in within the Amazon platform.

Some of the insights you will gain using Xray include the search results pages on Amazon, products pages for insights into the competitors’ revenue recorded per month, the average prices for products, and also the product reviews to ensure the validation of the products you are interested in before you source for the products.

The good news is that Xray offers the most accurate data for products, and you will also receive an in-depth analysis and understanding of some of the most profitable markets that would excel if you are interested in making the most out of Amazon FBA.


The other feature offered by Helium 10 is Frankenstein, which is regarded as the top-rated Amazon tool for keyword processing. Using Frankenstein, you get to create a huge keywords list, before transforming them into highly manageable keyword groups.

Frankenstein also allows you to filter and to easily categorize specific keywords based on your preferred criteria or audience/ product niches.


Helium 10 reaserch tools

Magnet is the other excellent keyword research tool offered by Helium 10, and it is also one of the most important parts of the Amazon BPA business model. This Magnet tool is also essential in allowing you (and all other sellers) to find excellent products that online shoppers are already searching for.

Basically, you get to market and sell products that the keyword tells you people are already looking for.

You may also like Magnet thanks to the fact that it comes equipped with the tools and functions you need to find high-volume keywords that promise to boost your sales, maximizing profits by increasing organic traffic.

Therefore, rather than guessing which products would result in the highest sales, Magnet gives you accurate and reliable data on the best keywords to use to boost your page’s ranking to the top of the search result pages.

Magnet also boasts one of the biggest databases of all the best/ high-converting Amazon-related keywords. You also get to add specific see keywords or to find a great alternative. You could also use the advanced filters as you sort the right keywords.

Index Checker

The Index Checker represents Helium 10’s tools for listing optimization, and it’s designed to make sure that you can check for all the target, indexed keywords. So, instead of taking hours to look for indexed keywords, the index checker allows you to do all that instantly.

Some of the indexing options provided include the indexing function for products with the highest volume, as well as the indexing of some of the most profitable target keywords. You could also use it when spying for competitors just to identify the terms your competitors rank for.


Helium 10 comes with a free plan, and three other paid plans.

These plans cost $97/month for the Platinum plan, $197/month for the Diamond plan, and $397/month for the Elite plan. There is also an A La Carte plan that breaks down the prices based on the features you really need to use.

Jungle Scout

Helium 10 Vs. Jungle Scout

Jungle Scout is one of the other great product research tools, and it could be an excellent alternative to Helium 10 if you are unsure of the product to choose between the two.

You’ll also be happy to know that Jungle Scout offers great features designed to enhance your product search on Amazon or any other ecommerce platform. Jungle Scout is also an excellent product search tool that allows you to find some of the most profitable products way faster than your competitors.

That said, here are some of the best features and tools offered by Jungle Scout.

Comprehensive product database

The product database by Jungle Scout represents one of the most comprehensive e-commerce product databases, with more than 70 million products all listed on Amazon’s products’ catalog.

Thanks to this database, you will be able to search for the best products to sell, using some of the best-pre-set product filters.

Product Tracker

Jungle Scout product tracker

The other great feature of Jungle Scout is the Product Tracker, which makes it possible for you to track different product ideas over a 30-day period.

You could also use the tracker to monitor your daily sales, inventory, best-seller product ranks, and product prices as the measure of the overall performance of the products.

Also, the product tracker allows for the easy comparison and organization of all the year-round and seasonal product ideas confidently.

Supplier Database

If you are looking for reliable suppliers that you can work with, you may like the Supplier Database offered by Jungle Scout. This database offered the details of top international suppliers based on the number of products sold, confirmed shipments, and reviews from previous buyers.

Keyword Scout

 Jungle Scout keyword research tool

This is one of the most powerful tools for keyword research as it makes it possible for you to generate thousands of top-ranking keywords instantly, resulting in higher sales.

Product Launch Services

This is a program for launching products, and it makes it possible for you to launch and also to promote all your products on Jungle Scout. This Launch function makes it possible for you to tap into what shoppers are already buying, hence more sales, as well as an increase in your overall brand awareness.

Chrome Extension

This browser extension makes it easy for you to extract product information, for example, the sales volume, products’ rank, as well as the monthly revenue for the listed products.


Jungle Scout pricing

Jungle Scout has different pricing plans for the Chrome extension and also the web-based application. The basic Jungle Scout plan costs $49/month, the web-based plan, and the extension costs $69/month, while the chrome extension alone costs $39/month.


You also have the option of paying for the Chrome extensions plan (Lite and Pro) in a one-off payment.


Helium 10 Vs. Jungle Scout

Overall, you’d be better off with any of these two product research tools, but the best out of these two tools appears to be Helium 10, as it offers some top-value features designed to ensure a successful search for the best-selling products.

Regarding accuracy and pricing, Jungle Scout wins as is the cheaper option that offers the most accurate numbers.  On the other hand, Helium 10 is just as good with many features for product search, and it also features a bigger product database for you to choose from.

There’s also the fact that the Chrome extension by Helium 10 is free, and this is a big win for Helium 10, against Jungle Scout. The keyword tools offered by Helium 10 are also quite elegant, reliable, and the best fit for beginners and experienced online retailers.

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