Best Email Marketing Software for Ecommerce

Today, we live in a technology era that provides a sea of opportunities for each individual willing to monetize his/her work on the web. Therefore, we have created a competitive environment. So, it is much more challenging to gain a loyal audience, as opposed to the past. Finding the best email marketing software for ecommerce can help you to reach your loyal audience and grow it.

One of the most used tactics within the e-commerce community is email marketing. Yet, not everyone that pursues this method is guaranteed to succeed. The main issues are making your content as engaging as possible to your readers and properly delivering your posts to the right people.

So, how can you simultaneously and efficiently achieve these goals?

Email as an Effective Mean Of Communication

Even though many marketers claim that email is dead, this is far from the truth. Undoubtedly, online retailers have diversified their strategies. But even so, properly incorporating e-commerce email marketing can account for massive social media engagement and website traffic. Not only email marketing, but there are also pros and cons of e-commerce as well that you should aware of.

First of all, you will keep up with your subscribers even if they switch to the latest social media site trends. For instance, you can lose the engagement on one of your social media accounts, but you’ll still promote your e-commerce store via email.

Email Marketing generates $38 for every $1 spent. Its 3800% ROI.

You will also be able to collect valuable data by testing and learning the most effective methods regarding email marketing services for large companies, small and medium-sized enterprises. Eventually, you will end up with an effective sales funnel.

The Importance of E-Marketing Engagement Levels

Email marketing engagement is a measure of the interaction of your subscribed contacts with your email campaigns. In other words, whether your content is relevant and compelling for the receiver to open it, read it, and even act upon it.

Generally, you can measure your subscriber engagement levels depending on two variables:

  • Time Subscribed – how long the individual has subscribed to receive your content
  • Activity – a measure of the subscriber’s activity, including opens and clicks, against your sending frequency

Thus, subscribers can fall into one of the five categories:

  •  ‘Negative Activity Score’ – individuals whose address has bounced or have filed a complaint against you
  •  ‘New’  – individuals with subscriptions for less than a month with a positive activity score
  •  ‘Rarely’ – individuals with subscriptions for more than a month, but remain unengaged (ex. They do not open your emails)
  •  ‘Sometimes’ – individuals with subscriptions for more than a month, with an activity score of 1-2
  •  ‘Often’ – individuals with subscriptions for more than a month, with an activity score of 2 or above.

So, the question is, ‘What can You do with this information’?

Well, the proper way to use your database is to create segments based on your customer engagement levels. Then, you will be able to deliver specific and engaging content for each group. Not only will you prevent overwhelming your subscribers with unnecessary information, but you will adequately target your readers and further increase your engagement levels.

35% of marketers send their customers 3-5 emails per week.

For example, you can offer a discount or a promotion for your ‘Often’ subscribers to express your appreciation. You can also try to re-engage with any other segment by offering a giveaway or a special offer.

Yet, always keep that you are the one that decided what is typical for your business, whether a customer is worth the additional effort or not. For example, if you feature beach products on your e-commerce page, it is customary to face decreasing engagement levels during the rest of the year. By doing product research can give you a better idea about customer choices and trends.

 

Google Rankings

The most important issue regarding your subscribers’ engagement levels is Google ranking. To be more specific,  Google ranks each email that enters a Gmail account . For example, your emails can be marked as email newsletters or spams, which can eventually ruin your brand’s reputation or authenticity.

Considering action is vital for your rankings, you must manage your email marketing services to increase the effectiveness of your email marketing campaigns.

Here are some Ecommerce growth hacking tactics to improve your store conversions.

Best Email Marketing Software for Ecommerce

Nowadays, the smartest thing you can do for your e-commerce store is to commit to the latest retail technology or ecommerce email marketing. The ultimate goal is to deliver your content properly or allow them to read your messages at any location, at any given time. 

In continuance, you can find the best email marketing software for e-commerce to help you choose the right solution for your e-commerce platforms.

Constant Contact

Constant Contact dates back to 1995 when it was established as an online marketing company. Today, it is one of the best email marketing software with more than 600,000 customers.

When we think of an e-commerce email marketing that allows you to connect with your audience and grow your business operation, we refer to Constant Contact. The company is best known for its versatility, attractive templates, and a broad feature set.

What’s more, Constant Contact is one of the best email marketing software for e-commerce because it allows you to import or transfer your contacts efficiently:

  • Import your contacts from a different email marketing system
  • Directly import your contact list from a text file or a spreadsheet.
  • Indirectly import your contacts from an email provider (Gmail, Microsoft Outlook)
  • Transfer your contacts from online customer management services (Salesforce, QuickBooks, ACT!)

Constant Contact is an excellent fit for email marketing campaigns for your e-commerce platforms, as it provides real-time analytics, which is essential for improving communication and overall marketing. The comprehensive, full feature set evaluates each segment of your operation, including open and clicks rates, campaign comparisons, engagement reports, user ratios of device usage, user heat-tracking maps, etc.

 Pros 

Constant Contact, as one of the best email marketing software for e-commerce, provides numerous benefits. However, we have selected the ones that stand out the most:

  • Professionally Designed Email Templates For Each Purpose
  • Suitable Plans For Companies Of Each Size
  • 60-Day Trial And A 30-Day Money-Back Guarantee
  • Extensive Feature Set And A Well-Integrated Set Of Tools
  • Accessible Price Tag And Good Support
  • No Limit To How Many Emails You Can Send
 Cons 

Unfortunately, there are also some drawbacks you should be aware of, such as:

  • No Live Support On Weekends
  • Limited A/B Testing Variables
  • Quite Inflexible Templates
  • No Free Version Of The Software

Constant Contact offers basic tools for creating and managing your email marketing campaigns:

  • Contact Management
  • List-Building Tools
  • Tracking & Reporting
  • Customizable Templates
  • Image Library
  • Marketing Calendar
  • Email Scheduling
  • Apps & Integration
  • Mobile App
  • Live Support

As well as many extras, such as:

  • Creating Surveys And Coupons
  • Launching Custom Deals
  • Engaging In Social Media Campaigns
  • Sending Birthday Greetings
  • Using A Drag And Drop Editor
  • Receiving Reports And Performing Advanced Analytics
  • Having A Proper Management System
 Pricing 

Constant Contact offers two pricing plans: Email and EmailPlus.

The ‘Email’ plan is appropriate for a small company or an e-commerce platform that is looking to increase the quality of its emails and drive traffic to the website. To be more specific, the plan is suitable for one user, offer the space of 1GB, and all necessary basic features. The price of the ‘Email’ plan is $20/month.

The ‘EmailPlus’ plan adds automated emails and other powerful features to further increase the email marketing campaign’s effectiveness. The price of the ‘EmailPlus’ plan is $45/month.  

 Other Benefits 
  • Easy Navigation
  • More Than 400 Email Templates (General Promotions, Welcome Emails, Greetings, Informational Messages)
  • Easy-To-Use Template Editor To Customize Your Designs
  • Learning Materials (User Guides, Live Webinars, Product Tutorials, And Archives)
  • Email Previewing Capabilities
  • Convenient Auto-Responders
  • Efficient Management Of Your Contact List
  • Easy To Include Calls To Action (Ctas)
  • Automated Emails

GetResponse

GetResponse is a Polish-based company with a global reach of 182 countries. The easiest way to describe GetResponse is an all-in-one marketing platform that combines email marketing with landing pages, CRM, and advanced automation.

The company team claims to offer the most accessible newsletter tool possible. However, they also highlight their numerous pro features, including simple A/B testing, custom landing pages, comprehensive design testing, and video email marketing.

 

When compared to some more mature solutions, GetResponse may seem like a sparse eCommerce email marketing company regarding advanced features. Yet, the tool offers diverse third-party integration and is priced right for what it offers. Hence, it deserves the spot on our ‘Best email marketing software for e-commerce’ list.

GetResponse is well-suited for SMBs, as it offers basic analytics, affordable pricing, and easy integration with other tools that the business may already be running. Speaking of the marketing automation front, GetResponse presents a clean, linear user interface. Yet again, the overall marketing solution falls short in comparison with the marketing automation category winners, or the companies aiming towards enterprise use.GetResponse ideal tool for starting ecommerce business from scratch.

 Pros 

As one of the best email marketing software, GetResponse offers a multitude of advantages, a few of them being:

  • Simple, Yet Effective A/B Testing
  • Custom Landing Pages Incorporated Into The Conversion Funnel
  • Intelligent Automated Emails System (Based On Variables, Such As Sales Or Location)
  • Comprehensive Design And Spam Testing
  • Free 30-Day Trial And A 24/7 Live Support
  • An Unlimited Amount Of Emails
 Cons 

On the other hand, GetResponse needs improvement regarding some aspects, such as:

  • Low Performance Regarding The Deliverability Tests
  • No Free Or Freemium Plan
  • Lack Of A Central Style Editor

GetResponse is the perfect choice for Shopify email marketing, the ones willing to capture customer leads, drive more sales, or look for a sophisticated automation tool. For that cause, it offers the following features:

  • Autoresponders 2.0
  • Email Drag-And-Drop Editor
  • Single Opt-In Automated Imports
  • 1000+ Istock Photos
  • Automated Single Opt-In Imports
  • Email And Landing Page A/B Testing
  • Responsive Email Design
  • Inbox Preview
  • Video Email Marketing
  • Real-Time Reports
  • State Of The Art API
  • Landing Page Creator
  • Form Builder
  • Forms On The Go
  • Responsive Landing Page Design
  • Social Media Integration
  • List Building Program

 Pricing 

GetResponse’s pricing starts at $15.00/month/user for up to 1,000 subscribers, and it doesn’t offer a free version.

They offer the Basic packages and the opportunity to pay extra for add-on features, such as webinars and multi-user.

The higher-tier plans, or the Plus and Professional packages, come with some extras, which you cannot usually find in e-commerce email marketing, at no additional cost.

What’s more, GetResponse offers 18% off their 12-month plan or 30% off their 24-month program. The company’s best email marketing for Shopify also provides a 50% discount for registered non-profit organizations and custom solutions for lists with more than 100,000 subscribers.

Are you a fan of Shopify dropshipping? To find dropshipping product ideas is the key to success. And don’t forget to build your audience and make them engaging.

Other Benefits

  • Easy Navigation
  • Remarkable Autofunnel Feature
  • A Handy Quick Actions Section
  • A Good Range Of Email Types
  • An Option To Personalize Subject Lines And Email Text
  • A User-Friendly Drag And Drop Editor
  • Undo/Redo Buttons And A Revision History
  • Simple Management Of The Dashboard
  • Impressive Workflow Builder
  • Easy To Set Up Automations

ConvertKit

The next choice on our ‘Best email marketing software for ecommerce’ list is ConvertKit, the perfect e-commerce email marketing for creatives.

Even though the platform is relatively new, it has proven as an effective Shopify email marketing solution. The company’s primary goal is to facilitate email marketing and increase robust professional bloggers, podcasters, course creators, and YouTubers.

Nearly 105 billion emails are sent each day.

In general, we recognize ConvertKit for its flexible user-subscription management. It allows you to tag and segment your subscribers, thus run a laser-focused automated campaign suitable for a specific group of your clients. What’s more, ConvertKit’s inbuilt landing page editor accounts for successful social media campaigns. However, all of it comes at a price.

Compared to other eCommerce email marketing tools with similar, or even identical instruments, ConvertKit seems quite pricey. So, even though they aim for the creatives, bloggers, and digital marketers, the budget requirement seems more appropriate for big business.

 

 Pros 

Being a part of the best email marketing software for e-commerce, ConvertKit certainly offers some superior features:

  • Advanced Features, Yet Easy To Use
  • Powerful Automation And Tagging
  • Helpful And Responsive Support
  • Simple Landing Page Editor
  • Great Integration With Other Services
  • Unlimited Storage Space
  • A Freemium Plan For Under 1,000 Subscribers
 Cons 

However, ConvertKit comes with certain drawbacks, including:

  • Limited Customization Regarding The Templates
  • The Free Version Is Limited Feature-Wise
  • Requires Basic Understating Of The Html Code
  • Lacks Additional Visual Display Options
  • Fluctuating Deliverability Rates
  • Low Performance Regarding Reports And Analysis

ConvertKit’s motto is to allow its customers to spend less time on marketing, all to have more time to create. So, their building tools mainly focus on connecting and growing the audience, as well as selling products and services on e-commerce platforms:

  • Customizable Landing Pages
  • Opt-In Forms
  • Free Automatic Download
  • Personalized Content
  • Email Templates And Sign-Up Forms
  • Automated Sales Funnel
  • Integration To Other Tools
  • Email Marketing And Email Automation
  • Weekly Live Training
  • A Free Migration In Between Tools
  • Access A Community Of Other Creators
 Pricing 

Unlike the previous two suggestions on our ‘Best email marketing software for ecommerce’ list, ConvertKit offers a free plan for less than 1,000 subscribers. However, this version doesn’t include automated emails nor reports.

The cheapest paid plan is $29 per month, also appropriate for 1,000 subscribers. What makes ConvertKit’s pricing unique is that it only depends on the number of subscribers instead of available features. More precisely, you will get all features with almost any of the paid plans you choose. The free platform migration is the only features excluded from the lower tier plans.

The $29/month plan, the $49/month (for up to 3,000 subscribers), and $79/month one (for 5,000 subscribers) offer unlimited emails and discounts for purchasing the yearly plan.

Other Benefits

  • Fast And Self-Explanatory Editor
  • Available ‘If/Then/Else Logic’ Personalization
  • A/B Testing For Subject Lines
  • Email Type Diversity
  • Possibility To Customize Your Communications
  • Easy Subscribers’ Segmentation
  • Simple Visual Editor For The Forms

AWeber

As one of the best email marketing software for e-commerce, AWeber is appropriate for designing and sending HTML e-newsletters. The company dates back to 1998. What’s more, it has proven to be a reliable solution for millions of customers worldwide. According to the company, 100,000 individuals use their email marketing for their businesses, including e-commerce platforms.

Most of all, we recognize AWeber for its award-winning 24/7 US-based customer support, along with the responsive, easy-to-build landing pages, simple management surface, and in-depth analysis. The application allows you to create a mailing list and a database, custom design your newsletter, use automated emails, and improve your marketing campaigns according to the provided reviews.

However, AWeber falls behind regarding third-party contacts integration, as it doesn’t offer Google Analytics integration, nor imports from third parties, such as Gmail. So, you will need to export your contacts to a CSV file and then use the import tool.

 Pros 

Another one from the best email marketing for Shopify tools, AWeber provides many advanced features:

  • Easy-To-Use Platform
  • Superior Auto-Responder Options
  • Excellent Training And Help Materials
  • Plans Appropriate For Different Sized Companies
  • Unlimited Number Of Available Emails
  • Available Free Pricing Plan
  • 24/7 Support
 Cons 

Even so, AWeber needs improvement, as it lacks the following elements:

  • No Imports Available From Third Parties
  • Google Analytics Integration Isn’t Available

AWeber has a wide range of available features regarding marketing automation and email marketing, lead capture, and lead management.

When it comes to marketing automation, AWeber has designed superior features compared to others in the field:

  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content Landing Pages/Web Forms
  • Sales Intelligence
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
42.3% of people will delete an email if it’s not optimized for mobile.

In addition to the above-mentioned, AWeber also provides email-marketing features:

  • A/B Testing
  • Auto-Responders
  • CAN-SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event-Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor

To add to its qualifications as one of the best email marketing software for e-commerce, AWeber has also incorporated lead capture features:

  • Lead Notifications
  • Online Forms
  • Dashboard
  • Lead Nurturing

And lead management features:

  • Campaign Management
  • Interaction Tracking
  • Lead Capture
  • Lead Nurturing
  • Lead Segmentation
  • Source Tracking
 Pricing 

AWeber offers a ‘Free’ pricing plan for customers with less than 500 subscribers. Even more, this version provides access to most of the features, so it is an excellent fit for start-ups as well as medium-sized e-commerce platforms.

What’s more, AWeber offers five paid ‘Pro’ plans and a specific quotation for clients with more than 25,000 subscribers on their mailing list.

  • $19/month for up to 500 subscribers
  • $29/month plan for 501-2,500 subscribers
  • $49/month plan for 2,501-5,000 subscribers
  • $69/month plan for 5,001-10,000 subscribers
  • $149/month plan for 10,000-25,000 subscribers

Most importantly, the pricing structure relies on the number of followers. So, no matter in which group you belong to, you will get all the available features. Furthermore, AWeber offers a 14% discount for quarterly payments, students, and non-profit organizations.

Other Benefits

  • Manually Create A Subscribers List
  • Create A Campaign With Follow-Up Series
  • Design Your Email Templates
  • Use The Reporting Tool For Tracking
  • Easy-To-Navigate User Interface

MailChimp

mailchimp

Speaking of the best email marketing software for e-commerce, we cannot help but mention MailChimp, the first name that pops in mind when someone says email-marketing services. The company claims to send around 10,800 emails out every second over their platform. So, we guess there is proof that can support this statement. 

Generally, we recognize MailChimp as an all-in-one solution for e-commerce platforms. The tool comes with an in-built CRM, pay-as-you-go options, and numerous extras such as automated emails and integration possibilities. Thus, it’s a suitable option for low-volume clients and e-commerce platforms with massive traffic, as it provides space for growth.

MailChimp’s ultimate goal is to help small businesses market their e-commerce store to grow faster. For that cause, the platform provides AI-powered and user-friendly tools, customized landing pages, postcards, targeted advertisements, campaigns, and in-depth analysis and reports.

 Pros 

As an integrated, full-featured marketing platform, and the dominant player regarding e-commerce email marketing, MailChimp offers a wide variety of benefits, including:

  • Familiar And User-Friendly Interface
  • Remarkable Set Of Automation Options
  • Seamless Controls And Workable Free Tier
  • Highly Flexible Pricing Structure
  • Powerful Third-Party Integration Options
  • Product Recommendations Feature
  • Extremely Generous Freemium Plan
  • In-Depth Analysis And Reporting
 Cons 

MailChimp, like any other Shopify email-marketing tool, has certain drawbacks:

  • Limited Email Automation
  • High-Cost Subscription Plans
  • Prohibited Affiliate Marketing

As the Best email marketing app for Shopify, MailChimp provides many features, classified in 12 separate categories:

  • Marketing Automation
  • All In One Marketing
  • Campaign Management
  • Customer Relationship Management
  • Email Marketing
  • Email Tracking
  • Landing Page
  • Retargeting
  • Small Business CRM
  • Social Media Management
  • Social Media Marketing
  • Survey

Each category comes with approximately 5-15 separate tools. MailChimp aims to become an all-in-one solution for inbound campaigns and CRM, and it shows.

 Pricing 

When it comes to the pricing plans, MailChimp offers a ‘Free’ version for an e-commerce store with up to 2,000 contacts and 10,000 emails per month, with all the essential features to get your business started. More precisely, this plan incorporates seven marketing channels, 1-Step Automations, Basic templates, Marketing CRM, Surveys New, Websites New, and Custom domains.

Roughly 1 in 3 US retail email list subscribers have purchased something.

Also, MailChimp provides three possibilities regarding paid plans.

The ‘Essentials’ plan is appropriate for up to 500,000 emails and adds all email templates, multi-step journeys, a/b testing, custom branding, and a 24/7 award-winning support to the free version. The price starts at $9.99/month.

The ‘Standard’ plan adds customer journey builder and branching points beta, advanced audience insights, retargeting ads, custom templates, and behavioral targeting automation series to the essentials plan. It is appropriate for up to 100,000 contacts, starting at $14.99/month.

The ‘Premium’ plan includes everything from Standard and advanced segmentation, multivariate testing, unlimited seats, role-based access, and phone support. Unlike the previous three versions, the premium one incorporates an advanced segmentation. It’s appropriate for more than 200,000 contacts and starts at $299/month.

Other Benefits

  • Hundreds Of Integrations
  • Opt-In Based Lead Capture Campaigns
  • Clear Navigation And Ease Of Use
  • Fast And Simple Drag And Drop Editor
  • Available ‘If/Then/Else’ Logic
  • Flexible And Responsive Templates
  • No Limit To The Number Of Files
  • Different Levels Of Account Access

Klaviyo

klaviyo

Another one on the ‘Best email marketing software for e-commerce’ is Klaviyo, mostly known for its seamless integrations with platforms, such as Shopify and Magento. The company was founded in 2012, and its $3.7 billion revenue solely from the last year speaks for the company’s success. 

Nowadays, Klaviyo truly stands out as the Best email marketing for Shopify, mostly after MailChimp has ended its integration. To be more specific, Klaviyo combines various pre-built email templates with robust automation tools and a simple drag and drop editor to provide superior e-commerce email marketing tool.

What’s more, the tool allows you to segment your subscribers and sync your email lists to Facebook custom audiences, as well as personalize product recommendations and optimize your content, all to design a successful email campaign.

 Pros 

As the dominant Shopify email marketing, Klaviyo incorporates many advantages into its design:

  • Powerful Integration With Facebook Custom Audiences
  • Sophisticated Marketing Automation And Targeting
  • Easy-To-Use Visual Builder
  • Highly Advanced Feature Set
  • Email List Segmentation
  • Email And Live Chat Support
  • A Free Account Option
 Cons 

But you should also be aware of Klaviyo’s drawbacks:

  • Highly Priced
  • Difficult To Set-Up And Maintain
  • Support Only Available During Work Hours

The Best email marketing software for e-commerce comes with numerous benefits. And as such, so does Klaviyo. To be more specific, this Shopify email marketing tool’s features are classified into three categories.

When it comes to Email Marketing, Klaviyo offers:

  • A/B Testing
  • Auto-Responders
  • CAN-SPAM Compliance
  • Drip Campaigns
  • Dynamic Content
  • Event-Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor

Also, the best email marketing app for Shopify offers Marketing Automation features:

  • A/B Testing
  • Analytics/ROI Tracking
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Segmentation
  • Website Visitor Tracking

Lastly, Klaviyo provides SMS Marketing features:

  • 2-Way Messaging
  • Contact Management
  • MMS
  • Mass Texting
  • Message Personalization
  • Mobile Coupons
  • Mobile Keywords
  • Reporting/Analytics
  • Scheduled Messaging
  • Shortcodes
 Pricing 

Klaviyo is unique when it comes to pricing. To be more specific, this Shopify email marketing tool offers a single pricing tier.

If you have up to 250 contacts and tend to spend less than 500 per month, you can take advantage of the free account version. Yet, you will have to include Klaviyo’s branding in your emails and require double opt-in for people who are signed up to your list.

Then, as you pass the free account limit of subscribers, and as the numbers increase, your monthly plan will price. For example, you will pay $20 for 300 subscribers, $45 for 1,500, $100 for 3,000, $350 for 15,000, $500 for 30,000, and $1,700 for 150,000.

47% of email recipients will open your email based solely on the subject line.

If you reach more than 150,000 subscribers, you will have to reach out to Klaviyo and get a suitable offer for your operation.

Other Benefits

  • Deep Integration With Shopify
  • Personalized Product Recommendations
  • Post-Purchase Engagement Campaigns
  • Sales-Boosting Features
  • Abandoned Cart Flows

Sendinblue

Lastly, we have Sendinblue as part of the best email marketing software for e-commerce. Sendinblue is an e-commerce email marketing tool with the main focus on a user-friendly platform, a robust suite of services, email campaigns, transactional emails, SMS messages, CRM, Facebook, and retargeting ads.

Sendinblue’s interface is well-designed and easy to use, as it covers email marketing and SMS functionality. The tool is part of the best email marketing software for e-commerce because it is available in several languages and offers tiered pricing based on the number of emails you send. It can also support more than one account per company and a simple drag and drop editor.

Unlike most of its competitors, Sendinblue offers a nicely-featured free plan with phone support in the first two months and marketing automation and up to 300 emails per day.

Pros

As one of the best solutions for your e-commerce platforms, Sendinblue offers many benefits:

  • User-Friendly Interface With Drag And Drop Editor
  • Support For Email Newsletters
  • Essential Customer Relationship Management (CRM) Functionality
  • Impressive Range Of Automation
  • Auto-Responders And Transactional Email Features
  • Supports Several Accounts Per Company
  • Learning Materials, Tutorials, And FAQs

Cons

Yet, Sendinblue needs improvement regarding the following aspects:

  • Ineffective Basic Templates
  • Complicated Set-Up Of The Subscribers List

Sendinblue offers many features to enhance your email marketing campaign’s functionality and engagement, classified into five separate groups.

When it comes to Email Marketing, Sendinblue offers:

  • A/B Testing
  • Auto-Responders
  • CAN-SPAM Compliance
  • Drip Campaigns
  • Dynamic Content
  • Event-Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor
Top 3 Reason for unsubscribe- 1.Receiving so many emails. 2.Content is no longer relevant. 3.Can’t remember the Brand

Also, the best email marketing software tool offers Campaign Management features:

  • Channel Management
  • Contact Database
  • Email Marketing
  • Event-Triggered Actions
  • Lead Management
  • Multi-Campaign

Speaking of Email Management, Sendinblue provides the following features:

  • Archiving & Retention
  • Data Recovery
  • Email Monitoring
  • Queue Management
  • Response Management
  • Routing
  • Shared Inboxes
  • Signature Management
  • Spam Blocker
  • Whitelisting/Blacklisting

The e-commerce email marketing tool also provides Marketing Automation features:

  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Segmentation
  • Website Visitor Tracking

Lastly, Sendinblue incorporates Transactional Email features into its design:

  • A/B Testing
  • Contact Database
  • Dynamic Content
  • Email Monitoring
  • List Management
  • Reporting/Analytics
  • Spam Check
  • Template Management
 Pricing 

Sendinblue offers a free trial, as well as a free version. The starting price for the paid plans is $25.00/month, and unlike other providers, the price you pay depends on the number of emails you send, as opposed to the number of subscribers on your list.

The ‘Free’ plan is appropriate for unlimited contact but allows you to send up to 300 emails per day.

The ‘Lite’ plan is perfect for new marketers, as it limits your emails to 100,000 along with no daily limit. This plan provides all features from the free version, A/B testing, Email support, advanced statistics, and the Sendinblue logo’s removal. The price of the plan is $22/month.

The ‘Premium’ plan incorporates all features of the ‘Lite’ plus Marketing Automation, Facebook and Retargeting ads, Landing pages, Multi-user access, and Phone support. It is appropriate for 1,000,000 emails and starts at $65/month.

The ‘Enterprise’ plan adds a Custom volume of emails, Priority sending, more than 20 landing pages, ten users access, SSO (SAML), Customer success manager, Priority support, etc. It’s a suitable solution for marketers looking for more. And as such, it comes at a customized price.

 Other Benefits 
  • Ease In The Transition Of Contacts
  • Responsive, Mobile-Friendly Design
  • Simple Drag And Drop Form Builder
  • Easy-To-Use Marketing Automation For Smbs
  • Plug-Ins With E-Commerce Platforms
  • Offers Context-Relevant Help

Personal Recommendation

Based on my personal experience and the features for beginners, I can suggest you sign up for Getresponse as your email marketing software. First of all its a budget-friendly for beginners. Also if you pay annually you can have Huge Discounts upfront. Next is a tool that is easy and simple but effective for every business.

Conclusion

There are numerous e-commerce email marketing available on the market. However, by reviewing those mentioned above seven, as the best email marketing software for e-commerce, you will gain a grasp of the niche and develop a basic understanding of email marketing services for large companies and SMBs.Email marketing is the most important tool the same as a product research tool.

In the end, you must remember that choosing the best email marketing for Shopify highly depends on your business goals and what you are looking to achieve with your email marketing campaigns. Are you aiming for automated emails? Or is the drag and drop editor your top priority? No matter the case, make sure to sort out your goals and make a suitable choice for your e-commerce store!

 

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